shikhar jain

Data Analyst

Rainman Consulting•  November 2019 - Present

I started as a Trainee Analyst in which i was introduced to Market Mix Modelling under the umbrella of Data Science working majorly in Marketing Analytics.The Modelling framework uses multiple linear regression as the primary modelling technique along with a robust statistical testing framework.My major work is to simulate the sales activity of my client through the data(Time Series)provided . Finally the result generated are statistically and through "domain lens" tested , argued and accepted. Overall it may sound simple but is a long and iterative process.