Yu-Jung Lu

Sales Operations Analyst

Uber•  July 2019 - August 2019

• Utilized Python to conduct data wrangling that extracts and organizes 18M sales leads data; improved pipeline transparency and forecasting accuracy by 30%. • Restructured multidimensional reporting that improved management productivity and sales operations processes.

Graduate Assistant, Office of Marketing Communications

University of Maryland•  September 2018 - May 2019

• Analyzed web performance using Google Analytics reporting; identified demographics and insights through website modifications and improvements in functionality and navigability. • Tracked and reported traffic behaviors and campaign performance; proposed growth planning strategies to optimize the utilization of online resources.

Account Management Specialist Lead

Uber•  March 2018 - July 2018

• Built 10+ dashboards with Excel and SQL to track and manage sales growth of 2000+ restaurants in 3 cities. • Led a team of 4 to restructure sales operations strategies; developed a systematic procedure that increased revenue growth by 10% in 2 months.

Account Management Specialist

Uber•  September 2016 - August 2017

• Accelerated 5% restaurant revenue growth within 3 months by providing analytical support and presenting insights with data visualizations; increased average basket size of orders from US$ 10 to 13. • Monitored sales performance of 300+ restaurants; acted as market development consultant by analyzing data of 10+ target groups to develop optimized business development strategies in food delivery market.

Sports Marketing Intern

Nike•  July 2015 - August 2015

• Conducted in-depth interviews with 15+ famous Taiwanese athletes; proposed both short-term and long-term plans related to community development and marketing tactics that reinforced athletes’ brand loyalty. • Explored athletes’ demographics and derived consumer behavior insights through marketing research.

University of Maryland at College Park, College Park

Marketing Analytics, MS•  September 2018 - December 2019

• Merit-Based Scholarship: Graduate Assistantship • Relevant Coursework: Marketing Research, Data Science for Customer Analytics, Pricing Analytics and Strategies