Ankit Rathore

Java Developer

Times Internet Ltd•  July 2016 - August 2019

• Demographic Prediction: Engineered algorithms to predict the gender of the unknown non logged-in users with an accuracy of 81%, which subsequently resulted in 9% revenue growth of the company. • Conceptualized and built Rule Engine UI from scratch, which enables advertisers and publishers to do rules-based targeting of the audiences. • End-to-end responsible for writing RESTful APIs and streamlining data interaction between Rule Engine UI and database under Content Feed Personalization project. • Designed dashboard for advertiser to monitor and spending, ctr, impressions, reach and other factors. • Re-designed the auditing logging system and migrated it from MySql to the Cassandra Database. • Automated audiences uploading to Google DoubleClick server using java Cron Scheduling for targeting the audiences and leveraged knowledge of OAuth2 authentication method to connect to the external api. • Collaborated with different teams for design reviews, testing, deploying to production for easy integration of product. • Leveraged knowledge in Full Stack development with Git, Jira, Junit, Jenkins tools, Solr search, Redis Cache and Kafka streaming in Agile methodology.