Varun Bhargava

Data Scientist

Fractal Analytics•  September 2020 - Present•  Bengaluru, Karnataka, India

• Developed and enhanced data processing capabilities using Python and PySpark, including ETL modules and model explainability tools that provide deeper insights into predictive factors across various projects. • Led the creation of advanced data models and architectures, including a Retail Banking Logical Data Model for customer segmentation, a GAN ensemble for enterprise data, published with IEEE, and the innovative DataGen utility for statistical rule-based data generation. • Drove the development and implementation of comprehensive data solutions for banking clients, involving top driver analysis, data normalization, clustering, and multi-source data integration to enhance prediction and segmentation. • Spearheaded a landmark churn prediction project for an Energy Sector client, managing the full lifecycle from data integrity checks to advanced modelling with deep learning and ensemble methods. • Orchestrated client engagements, delivering critical presentations and overseeing the deployment of data generation products to internal teams, ensuring both technical excellence and effective communication. • Developed a GenAI-powered tool for a leading automotive company, automating ad creation by processing scenario and product images to generate ready-to-ship advertisements. • Built a recommendation model for the loyalty program of a major retail group, unifying product data across 1000+ brands to deliver personalized offers and recommendations via an AI advisor.