Udbhav Meghlan

Analyst

Ipsos MMA•  June 2022 - July 2023

- Enhanced market performance by 15% leveraging predictive modelling of clickstream data, driving strategic impact. - Spearheaded marketing fund allocation by employing ROI principles, maximizing resource efficiency. - Mitigated marketing costs by 11% using marketing mix models and concepts of diminishing marginal utility. - Boosted revenue by 6% through the implementation of targeted cost-saving measures. - Monitored and analyzed KPIs, including CPC and conversion rates to enhance marketing effectiveness. - Partnered with cross-functional teams to align marketing insights into product management initiatives.

Market Research Intern

Scandiya Ltd.•  March 2022 - May 2022

- Authored 20 impactful articles, elevating website traffic by a 25% increase. - Analyzed 5+ global weapon markets - identifying trends in technologies and key policy shifts driving government initiatives. - Amplified engagement by 10% by aligning content strategies with customer preferences and market insights.

Research Intern

Indian Oil•  May 2019 - June 2019

- Identified a 35% increase in adoption of renewable energy, conducting an analysis of 27 years of energy consumption data. - Researched on energy consumption patterns, producing insights contributing to 2 major renewable energy adoption strategies. - Identified 4 key drivers of renewable energy growth, guiding policy transitions for the contries' energy transition initiatives. - Integrated and visualized data for leadership presentations, enhancing decision-making efficiency.