Tushar Mehta

Associate Data Analytics L2

Publicis Sapient•  April 2022 - Present

- Involved in exhaustive deep dive analyses for redesign recommendations on multiple client websites. - Regularly assisting 10+ brands on a month-over-month basis by delivering insights to improve the user experience. - Led the implementation, reporting, and analyses of multiple paid media campaigns for end-to-end attribution of spend-to-conversion. (cost per conversion). - Automated monthly reporting for the brands' onsite GA data in DOMO BI cloud by setting up connectors, scheduling ETLs, and generating dashboards.

Associate Data Analytics L1

Publicis Sapient•  April 2021 - March 2022

- Designed and executed personalization tests (Adobe Target). - Involved in audience segment creation and analysis (Adobe Audience Manager) based on various user attributes. - Developed a data monitoring and alerting system with reporting. - Facilitated learning sessions and trained team members, new hires, and interns in Adobe Experience Cloud.

Jr. Associate Data Analytics

Publicis Sapient•  May 2020 - August 2020

- End to end web-analytics implementation for the client's website. - Leveraged BigQuery for dashboarding Google Analytics data into Data Studio. Also, exported the data into PowerBI for dashboarding.

Full Stack Web Developer (Internship)

National Informatics Centre•  June 2018 - July 2018

- Developed a Management Information System. - Implemented controllers for various functionalities on PHP using an MVC-based framework CakePHP. - Created the front-end view for the controllers.