Badges
trancong510 has not unlocked any badges yet.
Certifications
trancong510 has not earned any certificates yet.
Work Experience
Graduate Research Assistant
Texas Christian University• October 2023 - Present
Marketing research, teaching assistance
MBA Intern, Marketing Analytics
Colgate-Palmolive• June 2023 - August 2023
▪ Calculated consumer lifetime value, presented to C-Suite, and re-shaped the business strategy for the $3bn portfolio ▪ Analyzed consumer loyalty journey across different dimensions to drive lifetime value
Head of Data Science
CIMB Bank• August 2021 - December 2022
Built a team of three data scientists from ground zero, led the development of a new data infrastructure with MySQL, Python & R, supervised the development of a machine learning model that resulted in 11% risk reduction ▪ Developed data governance frameworks to ensure compliance, led bank-wide data literacy training sessions ▪ Automated four processes: risk/financial reporting, new staff onboarding, and AI-enabled invoice processing
Data Analytics Manager
Merck & Co.• March 2021 - July 2021
Headed a data analyst team, coordinated the development of a data warehouse in AWS Redshift ▪ Constructed two customer segmentation models to increase customer engagement: RFM & Channel Affinity ▪ Built a data visualization dashboard in Qlik Sense for the Sales and Marketing departments
CRM Campaign Strategies Manager
Home Credit• June 2019 - March 2021
Business owner of the whole company’s Offer Store, designed digital & traditional marketing communication flows for 12 million customers; Conducted A/B testing campaigns to optimize conversion rates & profitability ▪ Spearheaded the implementation of a new CRM system to enable real-time responses to customers' needs, managed the operation and optimization of the Company’s CRM systems ▪ As a manager of people managers, built & managed 3 completely new teams of nine employees, incl. campaign managers, business analysts, and project managers
Senior Data Scientist
Home Credit• July 2018 - June 2019
Responsible for risk policies of the whole company’s revolving portfolio of 350k credit cards ▪ Developed a machine learning scorecard model for credit line management ▪ Directed the development and implementation of a pre-screen underwriting engine for cross-selling
Data Analytics Lead
Home Credit• July 2015 - June 2018
Built up & supervised a team of three data analysts to answer critical business questions with data analytics ▪ Designed one new collection process with 50 call center operators based on analytic insights that resulted in 13% increase in recovery rate, established an automated KPI tracking dashboard for the entire collection leadership team ▪ Developed three collections scorecards, led the development of a new decision engine for better risk profiling
Advanced Analytics Consultant
VP Bank• December 2014 - July 2015
Delivered automated management dashboards, conducted ad-hoc analyses to help leadership make better decisions ▪ Developed a customer segmentation model using k-means clustering to support marketing campaigns
STEM Tutor
Murray State University• September 2011 - December 2013
Mentored college students in STEM subjects: Statistics, Algebra, Calculus, Trigonometry, and Economics
Research Intern
Kentucky Legislative Research commission• January 2012 - April 2012
Research, Data Analysis
Education
Texas Christian University
Business Administration, MS• July 2022 - Present
STEM MBA Focus: Marketing/Operations Analytics
Murray State University
Computer Information Systems, BS• January 2010 - December 2013
Major: Economics Minor: Computer Information Systems
Links
Skills
trancong510 has not updated skills details yet.