Supreana Deepak

Consultant

Accenture Strategy & Consulting•  May 2021 - July 2024•  Gurgaon

Initiated the interactive dashboards using Tableau and Power BI to visualize complex data and communicate insights to stakeholders effectively. Analyzed large datasets with SQL on Snowflake, boosting data accuracy by 15% and trend identification efficiency by 20%. Collaborated with cross-functional teams to assess analytical needs and define data requirements, insights from the data, ensuring alignment with project objectives and resulting in a 20% reduction in project turnaround time. Facilitated and analyzed detailed value chains for the retail and energy industries. Responsible for Data Strategy of Consulting - planning research and data purchase budget and managing 150+ third party data partner relationship.

Marketing Analyst

LS Cable & System•  September 2019 - January 2021•  Gurgaon

Conducted in-depth market research to identify emerging trends and opportunities, resulting in a 20% increase in market share. Adapted competitive analysis to benchmark market positioning, driving strategic decisions that resulted in a 15% increase in market share. Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment. Designed and executed qualitative and quantitative consumer insights studies, providing valuable insights into customer needs and preferences.

Business Analyst

Consus Global•  January 2018 - December 2018•  Gurgaon

Leveraged business intelligence tools to analyze market trends, customer behavior, and competitor activities, driving strategic decision-making, resulting in a 15% increase in market share. Conducted qualitative & quantitative research on topics like competitive intelligence, pricing strategy, market sizing, GTM strategy, concept testing, etc.