Subhanki Shee

Adobe/Unica Campaign developer(Assistant Manager)

Kotak Mahindra Bank•  January 2022 - Present•  India

Developed and executed email, sms, whatsapp, crmnext, push notification marketing campaigns using Adobe campaign. Collaborated with cross functional teams to gather requirements and implement campaign strategies. Implemented best practices for email design and deliverability, resulting in improvements in open and click rates. Utilized SQL for data queries to analyze customer behavior and improve targeting strategies. Developed complex workflows and automation process to streamline campaign execution and reporting. Working in Unica campaign operations team, involves techniques for strategic marketing for various retail liabilities products of bank. Using Unica Affinium & SQL, oracle 9i for data pulling, response analyzing for under CRMNext team. Responsible for rolling out all CRMNext channel campaigns and Digital Campaigns. Responsible for uploading data on CRMNext table through Unica Affinium.

Campaign developer(Business consultant)

SNP Corporate Service Pvt Ltd•  January 2021 - December 2021•  India

Working in Campaign operations team, involves techniques for strategic marketing for various retail products of the bank. Using Resultick tool for email launching. Using Unica Affinium & SQL, oracle 9i for data pulling, response analyzing for under assets team. To create required data sets through tables and indexes for compacting larger data into smaller tables that contains only target data. Framing waterfalls of the flowcharts for better view of the data. Quality check of data before rollouts. Responsible for rolling out all Asset department campaigns.