Sonia Mubasher

UI/UX Designer & Graphic Designer

BrainCX•  November 2021 - December 2022

• Redesigned the company's homepage and introduced features like blogs and podcast streaming. This led to an 18% increase in organic traffic and a 29% improvement in search rankings. • Designed a video chatbot and integrated it into the company's homepage to improve the overall customer experience. • Produced visually captivating content for the company's social media channels, resulting in a 20% increase in user engagement. • Utilized analytics tools to assess the performance of social media campaigns, providing insights and recommendations for continuous improvement. • Effectively managed a team of 5+ members, ensuring smooth and efficient workflow.

Graphic Designer & Social Media Manager

Fugee•  July 2021 - June 2022

• Achieved a 31% increase in social media followers through data-driven strategies. • Designed captivating content that made people click on ads more, boosting website visits by 22%. • Kept a consistent brand voice, helping attract more potential customers and building trust with visitors. • Successfully partnered with influencers, leading to an 18% increase in brand mentions and engagement.

Undergraduate Research Assistant

University of Nottingham•  June 2018 - June 2019

• Co-authored a research article on adaptive learning proposing innovative features, such as an open learner model, to enhance customization. • Developed a mid-fidelity prototype using JavaFX to conduct thorough user research and usability testing. • Developed an innovative personalized learning management system using React and Firebase, resulting in an improved user satisfaction rate.

University of Nottingham

Software Engineering, BS•  September 2018 - August 2021

• Recognized with the prestigious Best Student Award in 2021, acknowledging exceptional academic achievements and contributions. • Took on the role of Class Representative, actively advocating for student needs and fostering open communication between the university and students. Played a key role in facilitating continuous improvement in teaching, learning, assessment, and academic services through effective engagement and feedback channels.