simran kandwal

Business Development Executive

Plantix•  October 2023 - Present•  Gurugram, India

Consistently achieved high client retention through proactive engagement and strategic account management. Efficiently handled inbound client inquiries, providing timely and accurate product and service information. Successfully secured and managed partnerships with Syngenta Seeds, UltraTech Cement, Mahindra Tractors, Skoda, and Birla Cements for their advertising campaigns that maximized revenue and solidified long-term relationships with high-profile clients. Led influencer marketing for brands by identifying, onboarding, and managing relationships with rural influencers. Oversaw the entire process from influencer selection to final content delivery, ensuring alignment with brand objectives and enhancing campaign reach and engagement. Experienced in creating customized proposals, media plans, and commercials to effectively promote brands, optimize advertising strategies, and maximize ROI. Collaborated with the tech team to implement ad placements in high-engagement areas of the app, resulting in a significant improvement in CTR from 4% to 8%.

Business Development Associate

Krishify•  April 2022 - September 2023

Worked with a team to onboard companies like MRF Tyres, TAFE, Corteva, Bayer, and JK Seeds for their lead generation and brand awareness campaigns. Created customized solutions and proposals to address evolving client needs, fostering long-term partnerships. Managed campaigns and published ads through the internal dashboard, while tracking performance and insights via MoEngage.