Shyamala Iyer

Research Associate

The Insight Partners•  May 2022 - February 2024•  Pune

Perform systematic and intuitive secondary and primary research. Gather data on assigned topics using various reliable secondary sources. Trained new Market Research Associates on best practices for data collection, analysis, and reporting methods, fostering a culture of continuous improvement within the team. Identified key trends and patterns within the industry through meticulous data analysis, informing marketing campaigns and product development efforts. Develop market research reports focused on specific products and markets within Healthcare and FMCG sectors. Scheduled interview appointments with respondents and created multiple questionnaires before commencing data collection. Participate in projects involving syndicate, customized, and client-specific reports. Engage in market sizing and estimation, analyse market dynamics, segment markets, and conduct SWOT and competitive analyses, along with regulatory assessments. Collect data via social media, emails, or cold calls, targeting doctors, CXOs of pharmaceutical companies, distributors, and customers. Analyzed data to uncover insights and identify key opportunities to inform strategic decisions. Present findings in a clear, structured, and error-free report. Used various market research tools and techniques to gather, analyze and interpret data. Developed questionnaires and facilitated focus group discussions. Conducted primary and secondary research to better understand customer needs and behaviours.

Market Research Associate

Reports Insights•  August 2021 - May 2022•  Pune

Executed client queries, pre-sales proposals, and calls, and handle client projects end to end along with post-sale assistance. Independently handled multiple projects and perform secondary and primary research to collect various market trends. Leveraged competitive intelligence gathered through extensive market research, guiding the development of successful marketing strategies. Managed multiple market research projects simultaneously, ensuring timely completion and delivery of high-quality results. Presented market research findings at company meetings, contributing to a deeper understanding of industry dynamics among colleagues.

Freelancer

Secondary Researcher•  December 2020 - January 2021

Gathered and organized information for research purposes. Conducted thorough literature reviews to identify gaps in knowledge and inform future research directions. Determined areas of research to increase knowledge in particular field. Doing comprehensive review for the extraction of bioactive components from fruits, vegetables, nuts, roots, herbs, and spices. Shortlist those with commercial value. Identifying the extraction methods. Identifying the extraction methods that can accommodate most of the raw materials. Identifying the sources. Identifying industries that are currently using the compounds in the following countries: Nigeria, US, UK, and Canada. Identifying its pharmacological uses. Carry out a comprehensive feasibility study and deliver the document.

Junior language editor

Versatile Premedia Services•  May 2018 - December 2018

Edit journals and manuscript in readable format. Upheld brand consistency across all written materials by adhering strictly to established style guides and editorial standards. Maximized publication impact by conducting thorough research on target audience preferences and adjusting language accordingly. Streamlined content flow by reorganizing sentences and sections for improved clarity and coherence. Improved manuscript acceptance rates for academic journals by providing comprehensive editing services tailored specifically to required submission guidelines. Enhanced document readability by meticulously proofreading and editing texts for grammar, punctuation, and syntax errors. Established positive relationships with clients through effective communication and a commitment to delivering high-quality work. Supported the growth of the company's clientele base by consistently delivering high-quality work that exceeded expectations.

Lab Analyst

Tuv Nord•  August 2014 - August 2017

Handling ICP-MS Agilent 7700. Improved lab efficiency by streamlining sample processing and data analysis procedures. Preparing and analyzing various types of food samples. Maintenance of relevant log books. Maintenance of CRM registers pertaining to heavy metals testing. Following QC programmes and maintaining QC data generated. To maintain with proper update, history card and maintenance schedule, instrument log books, humidity record and calibration stickers. Managed multiple projects simultaneously while maintaining strict deadlines and ensuring accuracy in results delivery. Trained new team members on laboratory techniques, equipment usage, and safety protocols to maintain a high level of productivity.

Executive testing

Bureau Veritas Consumer Products•  November 2011 - August 2014

Handling AAS, ICP-OES, instruments and extraction of food samples that includes Heavy metals, Anitbiotics etc. Boosted product reliability by executing robust performance tests under varied conditions and environments. Streamlined testing processes for increased efficiency through thorough documentation and organization of test plans. Reduced product release delays by prioritizing critical tests and collaborating closely with the development team.

Project Associate

Indian Institute of Technology-Madras (IIT-M)•  July 2009 - November 2010

Secondary research analysis for scholars and handling sophisticated instruments. Cultivated strong working relationships with clients by providing responsive support and expert guidance throughout each stage of the project life cycle. Managed critical deadlines by breaking down complex tasks into smaller action items that could be easily delegated or prioritized as necessary. Supervised junior team members by offering mentorship, constructive feedback, and opportunities for growth within their roles as Project Associates.