Shirshendu Dey

Data Analyst

Ipsos Research Private Limited•  June 2023 - Present•  Bengaluru, India

Placement Level Modelling: Worked on Weekly Placement level Marketing models with a small team for clients from CPG, Apparel and Pharma Industries using Holistic GLM and Ridge Regression under a handful of business constraints with a goal of precise and real-time short-term Cost Allocation Strategies at Campaigns and Placements Levels. Evaluated 10+ marketing channels for ROI; provided actionable insights that realigned strategy, boosting engagement by 25% and increasing conversion rates by 18% within three months. Enhanced data integrity by meticulously cleaning, transforming, and normalizing datasets; improved data consistency by 50% and reduced processing errors by 25%, leading to more accurate analytical insights.