Shubham Chourasia

Business Analyst

Housing.com•  July 2017 - December 2019

[Analytics Projects – Marketing Analytics] Marketing Mix Modelling | Gender Behaviour Analysis | User Flow Decision Trees | ROI, LTV & CAC | Renewal Framework | Demand Supply Gap | Digital Campaign Ads Analysis | User Profiling & Scoring | App Analytics | Vernacular Language Impact [Automation] - Automated 15 systems for internal tracking, external reporting and email alerting system using Python & SQL - Developed 6 interactive business dashboards using Tableau & Spreadsheets for better data visibility to Leadership [Performance Marketing] - Responsible for Marketing Strategy, Budgeting and Implementing for FY’19-20 to reach 1.4x traffic within budget - Responsible for optimizing the performance of various Digital Marketing channels: FB, Google Display, SEM & Referral - Improved share of monetized leads (transactions) by over 100% by aligning Marketing efforts with Sales - Increased online monthly traffic by 35% while reducing the cost of acquisition by 30% and cost per view by 20%

IIIT, Bangalore (International Institute of Information Technology)

Post Gradute Diploma in Data Science, Diploma•  September 2018 - October 2019

Projects - Used SVM to develop a model which classified handwritten digits from 0-9 based on the pixel values - Built a Regression model using regularization to predict the actual value of the property & decide whether to invest - Performed Clustering to determine the development of the country on the basis of socio-economic & health factor - Used Random Forest & Logistic Regression to predict set of customers who are at high risk of churn