Mohamed Samir

Product Manager

wana corp•  August 2008 - Present

- Design the architecture of analytical solutions and ensure the consistency of all components. - Design, launch et calibration of targeting engines based on Machine learning. - Establish a knowledge database to record the results, analyse and produce the reporting of cvm campaigns. - Provides marketing insight by conducting post-campaign reporting and analysis. - Provides a consolidated view to management on marketing campaign performance. - Established, growing up and leading the CVM activity for INWI. - Product Owner: Leading the implementation of analytics needs for Campaign management, Real-time triggers, prescriptive models, Next Best Offer, Offer configuration, Churn Scoring and Emergency credit. - Plans and manages all campaign operations across multiple channels (SMS, IVR, USSD, Email, App, …) - Build CVM strategy for data stimulation, migration management, and Top-up and Usage Stimulation resulting in doubling incremental growth. - Brings down the churn level through launching and improving structural programs: Early Churn Avoidance (Welcome Campaigns) and Proactive Retention. - Marketing & Development: Design and calibration of CVM offers. - Heading a team of 4 Analysts.