Rafael Fagundes

Senior Data Analyst - CRM and Customer Personalization

Nestlé•  March 2024 - Present

I lead the data and CRM strategy for the coffee category, driving personalization in the omnichannel customer journey.

Senior AdTech Data Analyst

Dell Technologies•  March 2023 - February 2024

I led data initiatives to prepare for a cookieless future.

Senior Data Strategist - Innovation and Analytics

Dell Technologies•  March 2022 - February 2023

I led the New Paradigm workstream.

Senior B2B Marketing Data Analyst

Dell Technologies•  September 2018 - February 2022

Contributed to Latin America's B2B digital marketing efforts.

Email Marketing and Data Analytics Specialist

Dell Technologies•  January 2017 - August 2018

Led B2B digital strategy focusing on email marketing and customer segmentation in Latin America.

Lead Generation Data Analyst

Dell Technologies•  November 2013 - December 2016

Led the B2B lead generation strategy across online and offline channels in Latin America.

CRM Data Analyst - Segmentation and Insights

Dell Technologies•  May 2012 - October 2013

Played a pivotal role in Data and CRM strategy for Consumer & Small Business in the United States and Canada.

Sales and Marketing Data Analyst

Dell Technologies•  April 2011 - April 2012

Analyzed and developed data-driven sales and marketing insights for the Latin American Consumer and Small Business segments.

Marketing Data Solutions Analyst

Samsung Electronics•  March 2009 - March 2011

Developed a marketing analysis platform using Python, SQL, and ETL processes.

Data Engineer - Marketing and Analytics Systems

HP•  April 2005 - February 2009

Developed software applications and databases across diverse industries.