Rounak Burad

Business/Marketing Analyst

Unibees•  September 2018 - April 2019

• Analyzed customer data for Unibees Inc. using SQL and MS-Excel and explored functionalities like VLOOKUP and Pivot table etc. to answer queries about users and their responses and provide useful information from it. • Created visualizations using Tableau to present responses from customers using charts and graphs and stories. • Planned and executed all digital marketing, SEO/SEM, email marketing, social media and display advertising campaigns leading to increase in the number of users by 30%. Maintained the social media presence of the company. • Performed conditional formatting in MS-Excel to reflect financial transactions between Unibees and its users by combining results from various sheets and sometimes combining results from different MS-Excel file. • Performed CRUD operations using SQL and also performed joins on tables to answer queries by manager. • Measured and Reported KPIs for the organization. Identified new marketing trends and provided actionable insights. • Tracked the progress made on the leads generated and the progress made with each lead and actions to undertake regarding those individual leads using Salesforce. Project and Task progress was tracked using Asana. • Supported the testing activities and provided feedback as well as new ideas leading to big changes in the app.

University of Texas at Dallas, Richardson

Information Technology Management, MS•  August 2017 - May 2019

GPA: 3.60

University of Pune

Computer Science, BE•  August 2012 - May 2016

GPA: 3.24