Rishap Khatter

City Head

BetterHalf.ai•  November 2023 - Present•  Delhi NCR

Established and managed a team of 15 executives for North India Business, successfully expanding the business with an overall growth of ~15% M-o-M achieving monthly revenues of ₹10 crore. Worked closely with top leaders (CEO, COO, CFO) to devise growth strategies based on extensive market analysis. Collaborated with the Product team to create on-site tools enhancing product visibility on social channels. Conceptualized & implemented Data Structures & Reporting Systems enabling data-driven decision-making in team planning and pricing strategies. Automated key operations by curating strategic dashboards like Orders Dashboard & Venue Suggestion Tool. Developed data-driven algorithms like Pricing Logic to optimize efficiency and accuracy. Collaborated with cross functional teams to ensure end to end seamless user experience and operational efficiency.

Associate Director – Marketing

DealShare.in•  February 2021 - November 2023•  Delhi NCR

Stitched end-to-end Outbound Acquisition Funnel. Insights highlighting gaps in customer selection, product journey, marketing campaigning effectiveness led to 80% increase in Outbound Sales with 40% retention. Maintained and customized CleverTap Scopes. Implemented automatic fraud detection system. Led the data visibility and dashboarding project using Tableau, Power BI & Redash. Streamlined automations and reduced operational efforts by 50% per team member. Headed the entire NCR business with a data-centric approach; increased the Daily GMV by 900% in under 6 months. Conceptualized and executed a system for providing visibility of Daily Active Users and their conversion rate. Scaled product experiments leading to data-driven product improvements. Led a team across key verticals for overall excellence. Defined engagement funnels to improve consumer retention by 24%. Developed business strategy for Marketing team by driving ROI evaluation campaigns.

Senior Business Analyst

Blinkit (Formerly Grofers)•  July 2018 - January 2021•  Delhi NCR

Customer Portfolio Management (CPM): Created customer transaction and app-based portfolio. Pan India automation of reports. Developed a framework for the Sales team. Worked on quantifying net retained margin fluctuations. Conducted Trend Analyses to drive business planning decisions. Constructed and delivered regular Business Review Reports.

Business Development Manager

Micky Stickers•  October 2017 - June 2018•  Delhi NCR

Automated the process of printing operations. Managed the development team and established an active relationship model with new clients. Successfully managed to resolve the age-old conventional methods of production with automated machinery into innovative and competent method.

Senior Executive

Blinkit (Formerly Grofers)•  April 2016 - October 2017•  Delhi NCR

Maintained the sanity of product descriptions and landing page pan India. Maintained EDLP model and implemented the whole model in under a week. Took care of Liquidation of goods and discounts on products. Implemented record keeping of all the monthly offers. Price control and merchandising. FTP setup for large accounts. Merchandising for large accounts.