RAHUL RAJ

Data Analst

Sapient•  July 2019 - Present

- Developed recommendation engine based on geography, time, mood, gender, previous commands, etc to provide the services using multiple algorithms like Decision Tree, Naive Bayes, Random forest, and XG-Boost to achieve the best accuracy and the most relatable activity that is likely to be availed by the user. - Collaborated with clients/stakeholders/teams across geographies and timelines to spearhead analytics strategies, develop a strong KPI framework, drive optimization, and personalization of marketing initiatives across different media channels like SEM, Digital, Social, other offline media channels, and analyze impact for data-driven decisions. - Used ML algorithms to check anomalies in campaign performance and data gaps on a daily basis. - Created various automated data pipelines involving Google BigQuery, Google Sheets, AWS, Datorama, and different Google marketing platforms through API and Dashboarding with Google Data Studio. Also developed and managed integrated Data Pipeline involving data extraction from various channels, processing with Python, and update to the database.