Mudgal Pooja

Asst Manager CLM

MPL - Mobile Premier League•  May 2024 - August 2024•  India & US region

Owned the entire App platform for India & US region. Actively engaging users daily through Push Notification, SMS & Whatsapp channels. Regularly assessing campaign effectiveness for optimization. Developing content ideas for different nudge point through various channels. Working closely with content creators and designers for campaign success.

Campaign & Category Management

Tata Digital (Tata Neu)•  January 2023 - December 2023

Categorized users into groups for targeted marketing through Push notification channel. Actively engaging users daily through Push Notification channel. Regularly assessing campaign effectiveness for optimization. Developing content ideas and a monthly schedule for various channels.

In-App Strategist

Phablecare Pvt. Ltd•  June 2022 - November 2022

Implementing a coordinated approach to acquire, retain, and engage customers effectively. Leveraging MoEngage to identify user cohorts and engage them through WhatsApp, Push, SMS, and Email. Conducting regular weekly and monthly analyses to gain insights from campaign performance.

Marketing CRM Executive

Vedantu Pvt. Ltd•  October 2020 - May 2022

Creating a monthly plan for various notifications to engage users. Proficiently analyzing and reporting weekly customer response and engagement data using MoEngage. Promoting process improvement strategies to maximize operational efficiency.