Badges
Certifications
Work Experience
Chief Executive Officer
Cutchall Creative LLC• January 2018 - Present
• Establish and grow a successful food & beverage photography business with a returning client rate of 75%. • Design and maintain reports to monitor business performance, marketing campaigns, and client satisfaction, incorporating AI technologies to enhance business outcomes. • Develop and implement streamlined workflows, resulting in a 25% reduction in project turnaround time. • Hire and manage a crew of freelancers for large-scale photo shoots.
Lead Analyst
Vanguard• September 2019 - September 2021
• Measure a 22% increase in trade completion rate after UX updates through well-designed and researched statistical experiments. • Reduce reporting time by 50% in 3 months by developing data pipelines and self-service BI tools. • Conduct research and validate findings to become the domain expert in investor behavior, sharing knowledge with the team and stakeholders to drive data-driven decisions. • Own the complete cycle of data services, from data ingestion, processing, ETL, and maintaining metrics, reports, dashboards, and analyses to track and provide insights on investor behavior. • Manage junior analysts while actively developing and documenting technical specs and sharing best practices within the team.
Senior VOC Business Analyst
QVC• September 2018 - September 2019
• Increase visibility into customer satisfaction by 20 % by developing and maintaining SQL and Python-based solutions. • Conduct data modeling to identify the top 5 drivers of QVC's Net Promoter Score (NPS) by integrating customer feedback from various touch points. • Build data visualizations and present actionable insights to stakeholders to drive business decisions and influence product, service, and platform experience improvements.
Senior Business Insights Analyst
JP Morgan Chase• October 2016 - September 2018
• Partner with cross-functional teams to research, refine, and document user stories and align business logic to deliver accurate origination metrics, contributing to a 15% improvement in application performance. • Lead multiple projects and efforts per quarter, orchestrating and delivering data solutions supporting the long-term product roadmap and strategy. • Reduce time-to-insight by 30% in 4 weeks by collaborating with product owners and developing an in-house automated reporting infrastructure using Business Intelligence/Data Visualization tools. • Optimize digital originations through user research, structured data analysis, and testing statistical hypotheses to identify improvement areas and map customer journeys.
Marketing Business Analyst, Pricing & Costing Analyst
Amazon• December 2014 - September 2016
• Drive competitive pricing by efficiently monitoring and responding to market fluctuations; reduce daily monitoring time by 80% and increase price responsiveness. • Own key executive reports and metrics, providing critical insights to leadership to improve digital video catalog profitability by 15%. • Develop a self-service Tableau dashboard for key KPIs, increasing vendor management efficiency and strategic collaborations by 20%. • Optimize digital ad campaigns and customer segmentation strategies by mapping reliable data sources for improved customer targeting, resulting in a significant A/B test with a 5% increase in customer re-engagement.
Pricing Analyst, Commercial Analyst, Inside Sales Analyst
Volvo Construction Equipment• September 2011 - November 2014
• Automate monthly processes, reducing reporting time by 80% and enhancing operational efficiency. • Streamline reporting with VBA code, reducing report creation time from 4–8 hours to less than 10 minutes. • Improve market share accuracy by 35% by developing an Access database, replacing outdated corporate reports. • Conduct price analysis of discount programs, competitors, and option take rates, providing a basis for data-driven decisions.
Education
University of Delaware
Economics, MA• September 2009 - February 2011
Pennsylvania State University
Economics, BS• September 2005 - May 2009
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Skills
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