Natalie Brooks

Data Analyst

KPMG•  August 2019 - Present

Maintains a predictive model used for price forecasting and works with the end users and Team KPMG data scientists to implement new requirements for the model. Assisting with the revitalization of previously developed predictive models and assessing the accuracy of them. Subject Matter Expert (SME) of the visualization tool Qlik Sense. Develops various applications for the client and helps facilitate weekly touchpoint calls with the client.

Marketing Analytics Intern

Verizon•  June 2018 - June 2018

Solely created a Marketing ROI Forecasting tool in R utilizing historical marketing spending and performance to inform future decision making. The user-friendly interface allows marketing and media teams to more accurately and efficiently forecast without assistance of technical team. Presented to Verizon CMO and other Senior Leads, receiving outstanding feedback. Tool was leveraged by the Marketing Effectiveness team as a foundation for a larger project.

Virginia Polytechnic Institute and State University (Virginia Tech)

Data Science, BS•  August 2015 - May 2019

Actual Degree Title: Computational Modeling and Data Analytics