Yadana Phyu

Head of BI Reporting

AYA Bank•  February 2023 - September 2024•  Myanmar

Promoted as senior manager after 1 year. Creating Power BI Dashboards tailored to meet the specific requirements and needs of cross-functional teams such as HR, Compliance, Sales and Product teams. Integrated MS Forms and Power Automate to streamline cross-department project requests, automating communication and collection of requests in an Excel sheet for improved transparency and efficiency. Supervised team members and provided guidance on process optimization to ensure efficient report delivery while assuming responsibility from the department head to lead the team in building dashboards. Automated CBM Reporting, Budget and Forecasting, and EOY report generation using Power BI and SQL, reducing manual processing time from 1 day to minutes for business owners. Collaborated with data engineers to streamline data extraction, transformation, and loading processes for efficient data management. Developed a Power App solution for CBM reporting team, providing a centralized, single source of COA data for improved accessibility and accuracy. Designed an induction training program for newcomers with no prior experience, designed to be completed within two months. The program covers basic statistics, SQL, best practices for data visualization, as well as Power BI DAX and maintenance.

Growth Marketing and Analytics

ATOM Myanmar (former Telenor Myanmar)•  January 2022 - January 2023

Created visual reports, KPI scorecards, and dashboards using Power BI desktop for management. Analyzed customer behavior and constructed a basic RFM model to enhance communication and improve App retention. Suggested promoting appealing packages to High-Value App Churn users, resulting in a 6-7% decrease in App Churn from that group. Monitored games and campaigns, and utilized Excel or Power BI to analyze data and develop management dashboards, making recommendations for adjusting strategies as needed.

Attribution Analyst Cum Project Manager

KBZ Bank•  August 2021 - January 2022

Managed 4 digital product development projects at the same time using Asana. Leveraged product usage data to analyze multiple datasets, providing insights for both new feature development and enhancing existing features.

Data Scientist

Phandeeyar•  December 2020 - May 2021

Managed an entire project within 1 month of joining the company, delivering a time-series report for 4 Weeks Cycles by using Power BI. Involved in development and consultation of an almost automated data extraction, standardization, cleaning, and aggregation process to an organization, reducing the workload of 1 day duration to around 1 hour. Proposed solutions to improve visualization where there is a limitation of the tool. Assisted the senior data scientist with a data pipeline for a proposal.

Channel Manager

KBZ Bank•  August 2018 - December 2020

Built a Sales and Marketing Dashboard with Google Sheets, 3rd Party Software (SQL query) for management to overview performance of the App by cleaning up data to get accuracy rate from around 60% to 80%. Provided insights and innovative new ideas for product improvement, like monthly on-boarding customer awareness programs, by conducting customer research and competitor analysis. Raised new registered customers active and contributing rates from 1% to 3%. Managed Maternal and Child Cash Transfer (MCCT) Project regarding data preparation from provided manual data, allocating nearby branches, and automated tracking for both digital and cash disbursement to around 60,000 pregnant women in Shan State.

Data Analyst

MYTEL•  December 2017 - July 2018

Created automatic extensive excel reports for management to review daily, weekly, and monthly with sales KPIs target, hit rate, and usage behavior on products. Worked with cross-functional teams such as IT, Customer Care, and Advertising Departments to build products, test and publish them before launch and proud for being part of successful milestones, acquired 1 million subscribers in 10 days from Launching.

Head of Account Management

Work.com.mm•  February 2017 - August 2017

Trained a new team within 1 month successfully, 2 weeks after taking over. Utilized Zoho CRM in setting KPIs and sales performance metrics, delegating jobs, and creating analysis reports for effective decisions of the management. Delivered customer insights and made recommendations by performing data analyses and post activity evaluations from Zendesk reports.

Market Researcher and Translator

CHH - Creative Hothouse Technologies Pte. Ltd. (Singapore)•  September 2015 - February 2016

Performed thorough research to understand the cultural nuances and online behavior patterns of the Burmese consumer market, ensuring mobile app designs were culturally sensitive and user-friendly. Adapted mobile app designs to align with local cultural preferences, enhancing user engagement and satisfaction by creating a seamless and intuitive user experience tailored to the Burmese market. Through meticulous research and design adaptation, significantly increased user engagement and retention rates by developing mobile apps that resonated with the local culture and online behavior, thereby fostering a stronger connection with the Burmese consumer base.