Martin Proaño

Data Scientist

Freelancer•  February 2024 - Present•  Alajuela

Developed several projects in retail, banking and real estate industries starting from data preprocessing to evaluating accuracy models using big data and Machine Learning tools as python and sql. Developed visualizations with python and power bi to communicate findings understandable and actionable tailored to the audience and customer’s needs. Collaborated with enterprise stakeholders (data analysts and data engineers) for data wrangling, cleaning and normalization for modeling and evaluations model phases.

Business Intelligence Consultant

Keller Williams Realty•  April 2022 - January 2024•  San Jose, Costa Rica

Designed and implemented business intelligence strategies to increase the productivity and profitability of the company. Analyzed and managed large volumes of data with MySQL and Python using various libraries such as Jupyter Notebooks, Pandas, NumPy, Matplotlib and Seaborn for data analysis. Performed Data Modelation and Evaluation by running predictive and statistical models using Scikit learn and Statsmodels. Developed Dashboards with Power BI and presentations for boards of directors on the company's financial situation and operational management and inventories. Developed reports on the analysis of financial-operational metrics of the industry and the business center (LORE), with this I’ve prepared reports comparing the YTD, MOM, MTM results of the business center and its agents with respect to the region and the rest of the world. Created and implemented digital marketing and sales strategies for the commercial team, defining monthly and annual compliance objectives. Controlled and managed conversion metrics of the client life cycle, restructuring SEO and SEM strategies to improve conversion and business closures.

INCAE

Business Administration, MBA•  September 2019 - December 2020•  GPA: 3.3

Specialization in Data Analysis and Marketing

Universidad San Marcos

Business Administration, BS•  January 2018 - April 2019•  GPA: 3.58

Specialization in Finance