Manju Shinde

Data Analyst (Research manager- Media Analytica), Kantar

Kantar•  March 2019 - Present

Analyzing performance of media campaign on consumer attitude towards a brand with the help of regression. Obtain ROI to evaluate the best media / media combination. Optimizing spend on each media to plan the next campaign efficiently. Automate data collection process and ensure data quality is maintained by studying trends.

Intern

Kantar•  September 2018 - February 2019

Prepared the DP Specs based on the survey questionnaire. Worked on media & survey data checks and cleaning as per questionnaire. Data Collection from past studies for simulation purpose. Observing what are the client questions & how we can answer them from the data.

University of Pune, Pune

Statistics, MS•  June 2016 - May 2018

I have done MSc in Statistics & stood third in the department with GPA 8.86/10.