Manjunath deepak

Analyst

Latentview Analytics Ltd•  September 2021 - January 2023

Developed and delivered weekly campaign performance reports using Adobe Analytics, PowerPoint and PowerBI, reducing visual complexities and improving stakeholder understanding. Achieved a 17% increase in website visits while maintaining consistent ad spend through data-driven insights derived from SQL queries and advanced Excel analysis. Spearheaded a successful campaign analysis using A/B testing and Python, attracting an average of 6,000 new daily users through event and trend impact analysis. Designed and implemented 10 interactive PowerBI dashboards to monitor expenditures, revenues, and KPIs, utilizing complex SQL queries for data transformations. Enhanced user engagement by 25% through data-driven insights into video-watching patterns. Built custom alerts within Adobe Analytics to report any abnormalities in website traffic numbers, ensuring prompt detection and response to unusual patterns.

Data Analyst

Infosys Ltd•  August 2018 - August 2021

Developed over 15 new reports and dashboards in PowerBI, using complex SQL queries for data transformations. Ensured best practices in data modeling and established relationships between tables, optimizing performance and data integrity. Utilized Advanced Excel features and Tableau for data analysis and visualization, creating compelling presentations for stakeholders. Mentored 3 junior analysts, fostering collaboration between onsite and offshore teams. Optimized database tables and queries, reducing data retrieval time by 30% through efficient indexing and query optimization techniques. Prepared clear and concise documentation that served as a go-to reference for all dashboards and analytical processes.