Manish Soni

Business Analyst

TF Holdings•  August 2020 - Present

• Introduced Power-BI based dashboard and reports among the execs for tracking the campaign performances for Fraud and Acquisitions; replacing the Excel reporting which improved my work week by 30% to focus on other projects • Managing the Offline Marketing Campaign Executions which contributes to more than 90% of the Annual Revenue

Business Analyst

Elevate Credit•  May 2018 - March 2020

• Worked on Requirement Gathering, Backlog Refinement, Prioritization and Marketing Campaigns Execution for more than 10M Mailers each month which contributes to more than 70% of the Annual Revenue for the financial products • Improved the Efficiency for the Marketing Campaign Execution by 40% which resulted 5 more additional fintech products marketing campaigns with no additional resources • Worked on the enterprise campaign suppressions project which Improved the fraud rate for the fintech products by 1% and suppressions frequencies by 30% which reduced overall spending cost on Marketing Campaign by $ 200K • Worked Collaboratively with Risk, Finance and Data Science for Forecasting, Target KPIs and Data Model Building • Worked with the technology partners i.e. Prime Bureaus i.e. TransUnion, Experian for Marketing Campaign Execution

Product Manager

Yoola•  October 2015 - August 2016

• Built minimum viable product which reduced the commercial gap between customers and their neighboring stores • Acquired more than 2,000 users and 400 stores at launch with in-person events, special offers for early-adopting stores • Built and validated MVP for Yoola as an app by creating key user stories, mockups, designing the product architecture • Led the team of developers for development processes, implemented weekly sprints using Agile and Lean Methodologies • Translated UX research and creative designs into development plans, leveraging the intuitive mobile first designs

Mobile Application Developer

BookMyShow•  July 2014 - September 2015

• Implemented the MyWallet feature which acquired 200K users on launch; creating new channels for offers, cash-backs, and transactions reducing the bad transactions by 35% • Developed and maintained the Windows BookMyShow app which improved the payment transactions from 70K to 100K • Collaborated with Microsoft, India for Win10 UWP preinstall builds for more than 200K Nokia Lumia devices • Led a team of seven-eight developers for hybrid SVG seat layout project for selected theaters in India

Software Developer

Innosols Infocom Pvt. Ltd.•  January 2013 - June 2014

• Led a team of 3 for Whirlpool, India app used by more than 2000 sales reps. to register daily sales and request inventories • Conducted workshops and meetups which helped Whirlpool to make a transition from offline sales tracking to online • Developed and maintained S!MS(customized ERP); used by 10 construction clients which helped in their daily work i.e. inventory management, purchasing, work order, tender management and reporting