Badges
Certifications
Work Experience
Research Analyst
Bounti.ai•  August 2023 - Present•  US
Analyzed data and insights for clients, utilizing generative AI and process analytics, resulting in a 27% increase in lead generation efficiency for sales and business development teams. Developed and wrote compelling value propositions for marketing and business development representatives, contributing to a 22% growth in customer acquisition.
Sales Intern
Nestlé•  July 2024 - August 2024•  Karachi
Conducted market visits across 50+ stores in various retail formats to identify out-of-stock issues, uncover root causes, and deliver actionable recommendations for improvement. Evaluated product placements for 30 SKUs based on planograms, assessed merchandising effectiveness, and utilized data analysis to identify and address out-of-stock territories in Karachi, ensuring optimal product visibility in stores.
Marketing Intern
Pakistan Beverages Ltd (Pepsi)•  June 2024 - July 2024•  Karachi
Conducted comprehensive research on consumer behavior and perception towards PepsiCo products, analyzing the impact of trade marketing and digital marketing on purchasing decisions. Provided recommendations for product packaging improvements to boost consumer appeal and brand visibility.
Business, Operations and Marketing Intern
Bright Network IEUK•  July 2023 - July 2023
Conducted a SWOT analysis for Nestle's Quality Streets brand, identifying opportunities to leverage strengths and address weaknesses to increase market share. Attended 10+ core skill sessions delivered by industry experts from companies like Google, P&G, Nestlé, and Shell, gaining valuable insights and enhancing skills in areas like data analysis, market research, and communication.
Social Internship
Al-Khidmat Foundation•  May 2022 - August 2022
Formed a Marketing Plan for attracting new donors and volunteers. Interviewed 30 people to collect information and insights regarding potential initiatives.
Education
Institute of Business Administration Karachi
BBA (7 Semester)•  January 2021 - Present
Foundation Public School
O & A Levels•  January 2017 - December 2021