Lavanya Saxena

Digital Marketing Intern

VanillaKart•  January 2024 - January 2024

Completed a 6-month internship focused on digital marketing strategies and execution. Developed and implemented SEO strategies, resulting in a 20% increase in organic traffic. Managed and optimized PPC campaigns on Google Ads and social media platforms, achieving a 15% improvement in ROI. Conducted market research and competitor analysis to identify trends and opportunities for growth. Created and curated engaging content for social media, email marketing, and blog posts, enhancing brand visibility and engagement. Analyzed web traffic and campaign performance using tools like Google Analytics, providing insights and recommendations for improvement. Assisted in the planning and execution of digital marketing campaigns, including content creation, scheduling, and performance tracking. Collaborated with cross-functional teams to ensure cohesive and effective marketing strategies.

Web Development Intern

VanillaKart•  January 2024 - January 2024

Successfully completed a 6-month internship focused on web development, web building, and WordPress. Designed, developed, and maintained dynamic websites using HTML, CSS, JavaScript, and WordPress. Enhanced website functionality and user experience by implementing responsive design principles and optimizing page load times. Collaborated with cross-functional teams to integrate SEO best practices, resulting in a 20% increase in organic traffic. Utilized WordPress to create custom themes and plugins, ensuring seamless integration with existing systems. Conducted regular website updates and maintenance, ensuring security and performance optimization. Assisted in troubleshooting and resolving technical issues, providing support to end-users and stakeholders.