Kiran Mayi Hari Babu

Market Data Analyst Intern

Outamation•  June 2024 - July 2024•  Dallas, TX

Optimized LinkedIn campaigns by analyzing customer needs, reaching over 10,000 targeted users and improving engagement. Developed and implemented advanced tracking methods for marketing campaigns, capturing 30% more accurate user interaction data that provided valuable insights to inform future content planning and customer outreach strategy. Organized and cleaned over 7,500 data entries for loan servicers using Excel, improving data quality and reducing processing time by 15% to support faster and data-driven decision-making.

Marketing Data Analyst

Zoho Corporation•  November 2021 - June 2023•  Chennai, India

Conducted A/B testing on lead forms and created a dashboard to monitor 500+ campaigns in real time, leveraging interaction insights to enhance form completion rates by 20% and optimize campaign strategies. Performed in-depth customer analysis to optimize segmentation and uncover growth trends, resulting in an 80% reduction in acquisition costs and a 15% increase in customer base through targeted, persona-driven strategies. Utilized advanced forecasting techniques and historical revenue analysis to achieve 95% accuracy in revenue projections, enabling data-driven resource allocation and strategic financial planning.