Hasan Khan

Manager - Analytics & Performance

Zaraye Technologies•  October 2023 - Present•  Karachi, Pakistan.

Implemented targeted marketing strategies alongside the commercial team through the RFM segmentation model therefore increasing customer app adoption by 35% which in return increased inbound sales (organic) by 12% within a month. Created demand/price predictability models using historic data and macroeconomic indicators to assist better margin calls for the commercial teams. This resulted in a 60% increase in Gross Margin over 3 months. Built a data warehouse solution for historic data handling and analysis while also achieving a faster refresh rate for real-time analytics.

Senior Lead - Analytics & Performance

Zaraye Technologies•  January 2023 - September 2023

Identified major business growth inefficiencies in a working capital cycle by mapping out the entire transaction flow from supplier to the eventual buyer. Corrective measures taken through this dataset resulted in a significant decrease of 36 days in the working capital days. Introduced a call tracking feature in the operations application to monitor the customer funnel.

Lead - Business Analytics

Zaraye Technologies•  March 2022 - December 2022

Established end-to-end visibility of business operations from scratch using SQL for data querying and Redash/Gsheets for dashboarding. Developed models to predict the most favorable incentive payout for demand and supply teams.

BI/Data Engineer

TenX.ai•  January 2021 - March 2022

Collaborated with cross-functional teams to gather and analyze business requirements, translating them into technical specifications for ETL workflows. Designed Data Warehousing strategy to execute complex data integration workflows using Talend Data Integration for ETL automation.