Badges
Certifications
Work Experience
Consultant
NAKAYAKA LLC•  April 2020 - Present•  Various Locations
Empowering startups with education, analytics and equipping their teams for success through consulting.
Senior Data Lead
Apple•  April 2021 - March 2024•  Culver City
Optimizing marketing team operations and strategy for the Apple team through prioritization models, performance KPIs, and executive reporting based on product launches and availability and how it impacted the subscription services.
Director of Analytics
Age of Learning•  December 2019 - April 2020•  Glendale, CA
Developing engaging subscription learning programs for children (2-13) and adult ESL learners globally.
Senior Manager of Ad Analytics
Scopely•  February 2018 - November 2019•  Culver City, CA
Interactive entertainment company and leading mobile games developer and publisher.
Senior Manager of Business Analytics Churn
AT&T/DirecTV•  January 2016 - February 2018•  El Segundo, CA
World’s largest telecommunications company providing mobile, video and internet subscription services direct to the consumer.
Manager Business Analytics Direct Sales Team
AT&T/DirecTV•  February 2015 - January 2016•  El Segundo, CA
Product Manager (Contract)
NBC Universal (E! Online)•  September 2014 - February 2015•  Los Angeles, CA
General-entertainment website posting news bulletins, live streaming videos, and interactive web-based content.
Manager of Marketing and Web Analytics
Spark Networks•  August 2013 - September 2014•  Los Angeles, CA
Subscription based dating services focusing on similar demographics to match users in brands like Jdate and Christian mingle.
Data Analyst
Demand Media (LeafGroup)•  February 2012 - August 2013•  Santa Monica, CA
Online digital marketspace that operated brands that included eHow, Livestrong, Society6, and Cracked. Managed content bundled with social media tools to outlets around the web each with high advertising potentials.
Business Intelligence
ReachLocal•  August 2010 - February 2012•  Woodland Hills, CA
Comprehensive digital marketing services to help small & medium sized businesses acquire, manage, and retain customers.
Campaign Analyst
ReachLocal•  May 2010 - August 2010•  Woodland Hills, CA
Education
Southern Methodist University
M.S. Data Science•  August 2015 - June 2017•  GPA: 3.9
Tulane University
B.S Mathematics and Studio Art•  June 2006 - June 2008•  GPA: 3.4