Jason Adams

Data Analyst, Digital and Sales Enablement

Woolworths Financial Services•  January 2020 - Present

Digital Sales Enablement | May 2022 - present Digital Strategy, Digital Data Structure and Dashboard building • Helping Digital and Sales department Heads design and execute WFS Digital Strategy • Setting data requirements and ensuring the correct systems are in place to record data • Building dashboards to report on Digital performance (Google Analytics data focus) Digital Onboarding | January 2020 - present Woolworths Onboarding App • Creating awareness in the Digital department to ensure that Analysts are involved along the design process • Ensuring that data is collected for new features / pages for future analysis to complete the feedback loop between Business and DevOps • Using Google Analytics to analyse performance and customer behaviour at an aggregate level • Performed ETL for Honeycomb JSON files and used data to dig deeper into the customer journey and behaviour at an individual level • Created an onboarding waterfall to analyse bottle necks in the onboarding process for further analysis, troubleshooting and redesign Direct Marketing | January 2020 - June 2022 Code Optimisation, Target Selection and Campaign Experiments • Managed major weekly selections in both New business and Existing customer departments • Optimised and automated code to run daily or weekly where necessary • Used data to help guide Marketing and Sales decisions • Created and reported on marketing experimentsDigital Sales Enablement | May 2022 - present Digital Strategy, Digital Data Structure and Dashboard building • Helping Digital and Sales department Heads design and execute WFS Digital Strategy • Setting data requirements and ensuring the correct systems are in place to record data • Building dashboards to report on Digital performance (Google Analytics data focus) Digital Onboarding | January 2020 - present Woolworths Onboarding App • Creating awareness in the Digital department to ensure that Analysts are involved along the design process • Ensuring that data is collected for new features / pages for future analysis to complete the feedback loop between Business and DevOps • Using Google Analytics to analyse performance and customer behaviour at an aggregate level • Performed ETL for Honeycomb JSON files and used data to dig deeper into the customer journey and behaviour at an individual level • Created an onboarding waterfall to analyse bottle necks in the onboarding process for further analysis, troubleshooting and redesign Direct Marketing | January 2020 - June 2022 Code Optimisation, Target Selection and Campaign Experiments • Managed major weekly selections in both New business and Existing customer departments • Optimised and automated code to run daily or weekly where necessary • Used data to help guide Marketing and Sales decisions • Created and reported on marketing experiments Skills: Google Analytics · Honeycomb · R (Programming Language) · SAS (Programming Language) · Microsoft Power BI · SQL · Python (Programming Language)

Customer Insights Analyst

Edcon Specialty•  July 2016 - July 2018

Consulted with high-level stakeholders (General Managers and Executives) across Red Square, Boardmans, CNA, Edcon Group Cellular and International Brand to understand their concerns and data requirements Provided them with research, analysis and insights into customer behaviour in the form of reports or presenting to them and the broader business directly Prepared them for Exco board meetings and created slides for boarding meeting presentations Conducted pre and post campaign analyses and provided insights to the business Measured customer metrics like cross shop to inform upsell, cross sell and DM strategies Created an automated Merchant dashboard used by Merchants (Buyers & Planners) and Merchant Managers as the basis for their Monthly Reviews with the General Manager and Quarterly Reviews with the Edcon CEO Skills: Market Research · R (Programming Language) · Data Analysis · SQL

Consulting Analyst

Accenture South Africa•  February 2015 - May 2016

For several JSE Top 40 companies I performed: Research, Data Gathering, Analysis & Insight Development, Client Relationship Development & Management, Structured Problem Solving and Strategy Development. Skills: Strategy · Presentation Development · Market Research · Data Analysis · Research

Explore Data Science Bootcamp

Data Science, Diploma•  January 2019 - December 2019

In 2019 I graduated from the Explore Data Science bootcamp in the 95 percentile. The purpose of the bootcamp was to advance and hone my analytical ability and add machine learning to my toolkit. I received a Black Belt, the highest award given by EDSA. Course work | January - April 2019 • Database design in SQL • Probability and Statistics • Data engineering with Python, pandas and R • Machine Learning - AI (regression, classification, NLP, unsupervised: clustering) with scikit-learn Internal Machine Learning (ML) – AI projects Regression | May 2019 • Used stacked model (Lasso, Ridge and XGBoost) to predict property selling prices Classification | June 2019 • Used Natural Language Processing (NLP) to predict personality types from customer comments with 90% accuracy Unsurprised learning | July 2019 • Used clustering to analyse City of Joburg traffic data • Used NLP and clustering to analyse Twitter data to find the types and locations of traffic problems for rapid resolution External ML – AI projects Sentiment Analysis | Fibre provider | August 2019 • Web scraped client’s mentions on Twitter and customer comments on Hellopeter • Used NLP to analyse sentiment of data • Replicated analysis across fibre industry for competitor analysis • Provided strategic advice on customer engagement to Marketing team Network Maintenance Analysis & Cost Optimisation | Fibre provider | September - December 2019 • Used ML to automate the process of categorising, prioritising and accurately matching the right solution and level of skill required to each problem Skills: Machine Learning · Microsoft Power BI · Data Analysis · SQL · Python (Programming Language)

Amherst College

Economics, BA•  September 2010 - May 2014

In addition to my Economics degree which included Game Theory and Advanced Open Marco Economics I took 4 years of Russian History, Literature and Language and all Calculus courses available. I graduated Cum Laude with an 82% average.