Jayanti Garg

Influencer Marketing Manager

GreenCosmic Influencer Marketing Agency•  December 2020 - April 2022

Leveraged noxinfluencer, VidIQ, and YouTube analytics to analyze influencer engagement data, achieving a 40% increase in campaign precision and effectiveness by tailoring strategies to meet client-specific needs. Orchestrated strategic influencer partnerships that enhanced campaign engagement by 20%, employing Email via YAMM, Direct Messages, and Calls for effective advertisement integration. Utilized Google Workspace for campaign management, which amplified brand visibility by 30% through the development and execution of content strategies that optimized advertisement placement and timing.

Influencer Marketing Manager

Fazze Advertising Agency•  August 2019 - December 2020

Conducted comprehensive searches on YouTube to identify influencers that align with client-specific requirements and target audiences. Initiated and cultivated new influencer relationships through targeted outreach efforts, including emails and phone calls. Negotiated ad placements with influencers, ensuring alignment with client's marketing goals and audience engagement strategies. Translated client scripts into the influencers' preferred languages, facilitating effective communication and campaign relevance. Guided content creation processes with influencers, providing clear instructions and support to meet campaign timelines and quality standards. Collaborated with clients to secure campaign approvals and execution, ensuring alignment with strategic objectives. Managed financial transactions with influencers, overseeing payment processes in collaboration with the finance department. Oversaw the release of advertising content, ensuring timely and accurate dissemination across platforms. Compiled and reported on campaign outcomes, maintaining comprehensive records of negotiations and results on the CRM platform.