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Work Experience
Founder
Sugar Coup• March 2014 - Present
• Established and launched Sugar Coup, an artisan food business specializing in alfajores provided by national shipping, local delivery, and wholesale. • Leveraged market analysis and consumer preferences to drive business growth. • Implemented standard operating procedures for food preparation and quality control, ensuring consistent high-quality products and adherence to food safety regulations. • Led menu development and food sourcing, prioritizing the use of high-quality ingredients to deliver exceptional dining experiences. • Utilized Google Ads and social media platforms (Facebook, Instagram, Twitter) for marketing, resulting in increased brand visibility and customer engagement. • Selected by Instagram as their Holiday 2015 Gift for delivery to 40+ Instagram clients. • Achieved sales goals in high exposure events: Williams Sonoma Artisans, Bitcoin Fair, Chelsea Market Tasting, Key & Cup Tasting, Peruvian Cuisine Expo, and Brooklyn Night Bazaar. • Media coverage for Sugar Coup: CityElla, Gluten Free NYC, BTC Geek, La Noticia.
Production Lead
Turing AI• September 2020 - December 2020
• Led all stages of production for a Linux-based product, utilizing Linux Command Line code and upgrading firmware on medical-grade thermal scanners to support the fight against COVID-19. • Implemented Salesforce data entry to provide timely instruction and coordination for the AI box and thermal scanner teams, ensuring efficient workflow management. • Managed and prioritized daily work instructions for the Production Assistant, optimizing productivity and ensuring smooth operations. • Oversaw and optimized warehouse pickup processes, resulting in improved efficiency and faster product delivery. • Collaborated closely with the engineering team to align product specifications with client requirements, ensuring customer satisfaction and product excellence. • Conducted rigorous quality assurance and quality control procedures by calibrating thermal scanners to guarantee accurate functionality and performance. • Tracked and analyzed production metrics, identifying areas for improvement and implementing process optimization strategies. • Created process documentation for FedEx shipping label instructions, maintaining accuracy and compliance in shipping procedures.
Client Engagement Manager
Experian• September 2013 - March 2014
• Managed and grew 40+ client relationships, demonstrating in-depth knowledge of various business verticals, including Agency, Advertiser, and Media. • Utilized Hitwise and Simmons platforms to provide analysis and insights to clients, contributing to data-driven decision-making processes. • Delivered comprehensive software training to clients, including setup of customized dashboards to enhance visibility into competitive intelligence. • Served as the primary point of contact for client inquiries, promptly addressing questions and concerns regarding data collection methodology. • Collaborated closely with the sales team, providing software demos and effectively eliciting data needs from potential clients, resulting in increased sales. • Worked with Fortune 500 clients, establishing strong relationships and ensuring high levels of client satisfaction. • Conducted analysis of data from Simmons and Hitwise, uncovering trends and insights that informed strategic marketing recommendations for clients. • Developed and delivered engaging presentations to clients, highlighting campaign performance and providing strategic recommendations for improvement. • Proficiently worked with large datasets from in-house platforms, Hitwise and Simmons, to optimize client campaigns and personalize marketing strategies. • Played a key role in training and educating clients on the effective utilization of Experian's tools, enhancing their understanding and maximizing their value.
Account Associate
Affinity Solutions• June 2012 - August 2013
• Promoted from Marketing Associate to Account Associate, entrusted with managing and growing a client portfolio consisting of Fortune 500 companies, particularly banks and credit card companies. • Led a cross-functional team of Developers, Designers, Copywriters, and Account/Marketing Associates in the successful development of e-commerce websites and execution of digital and offline marketing campaigns. • Established and exceeded strategic objectives aimed at increasing cardholder engagement, spend, and transaction count, driving measurable results for clients. • Nurtured and maintained strong client relationships, actively engaging with clients through regular meetings to ensure satisfaction and promptly address any concerns or issues. • Collaborated closely with cross-functional teams, including sales, marketing, and technical support, to ensure seamless execution and delivery of client projects. • Demonstrated exceptional presentation skills by creating and delivering client presentations showcasing campaign performance, effectively communicating results and strategic insights. • Leveraged data analytics and a/b testing to analyze client data and gather market insights, contributing to the development of strategic recommendations for clients. • Played a key role in mentoring and guiding junior team members, fostering their professional growth and contributing to team success.
Marketing Associate
Affinity Solutions• August 2011 - May 2012
• Promoted from Editorial Intern to Marketing Associate, responsible for coordinating the development and execution of online banners, direct mail, and email campaigns for Fortune 500 clients, primarily in the banking and credit card industries. • Led the planning and execution of email and direct mail marketing campaigns, ensuring effective delivery of targeted messaging to the intended audiences. • Collaborated closely with creative teams to develop compelling copy and creative assets that aligned with client's brand guidelines and marketing objectives. • Proofread and edited website copy and email campaigns, maintaining consistent brand tone and ensuring accuracy in messaging. • Authored a comprehensive best practice document to educate clients on the effective use of social media, providing valuable insights and recommendations for maximizing their online presence. • Actively participated in team meetings and brainstorming sessions, offering creative ideas and solutions to enhance marketing strategies.
Editorial Intern
Affinity Solutions• April 2011 - July 2011
• Provided essential support to the Editorial Department through proofreading, online content management, and quality-assurance testing, ensuring the accuracy and quality of marketing materials. • Assisted in editing various marketing materials, including website copy, social media content, and email campaigns, to ensure consistent brand messaging and adherence to editorial guidelines. • Collaborated with cross-functional teams, such as marketing, design, and product development, to align content with brand guidelines and marketing objectives, ensuring a cohesive and compelling brand voice. • Contributed to the maintenance of editorial calendars and content schedules, helping to organize and prioritize content deliverables and ensure timely publication. • Demonstrated strong attention to detail and language proficiency by proofreading and editing content, ensuring grammatical accuracy, clarity, and consistency. • Utilized content management systems and publishing platforms to upload and format content, gaining proficiency in digital publishing tools.
Education
City University of New York, Bernard M. Baruch College
Additional Graduate Study (did not complete), MS• September 2018 - December 2018
Quantitative Methods & Modeling
George Washington University
International Affairs, BA• September 2006 - May 2010
Concentrations: International Economics and Latin America.
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