Ben Huebscher

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Work Experience

Senior Full Stack Developer
VettaFi• October 2022 - July 2023
Oversaw the merging of Advisor Perspectives' software, databases, and servers with VettaFi's systems, delivering a seamless integration with zero downtime. Developed a brand new React-based web application for fund companies to visualize trends in our user behavior in under three months. Integrated Advisor Perspectives' user-detection system with VettaFi's tracking tools to achieve a 25% higher success rate identifying user traffic.
Director of Development
Advisor Perspectives• January 2020 - October 2022
Managed a team of five developers and QA specialists. Adopted an agile coding strategy and continuous deployment pipeline to deliver features in 50-60% less time. Built virtual conferences and a premium subscription service into new revenue streams generating nearly $500K annually. Improved email design and list management to expand our reach among financial advisors, resulting in 10% higher open rate and 20% higher click-through rate. Added user-detection support to better target ads for a 15% increase in CPM. In October 2022, Advisor Perspectives was acquired by VettaFi.
Lead Software Architect
Advisor Perspectives• January 2015 - December 2019
Redesigned the website to be responsive and support new high-revenue ad placement types leading to a 30% increase in page views. Containerized deployment environments and automated testing to increase site reliability, resulting in 99.9% uptime. Designed a custom lead generation system integrated into our CMS allowing the sales team to double the price for sponsored content. Implemented monitoring tools that enabled the production team to identify and resolve SPAM reports in days instead of weeks.
Full Stack Developer
Advisor Perspectives• August 2012 - December 2014
Moved the existing code base of flat-PHP files into a custom CMS powered by the Symfony Framework enabling content to be published 4x faster. Rebuilt the site’s ad delivery system using Google Ad Manager leading to a 25% increase in ad sales. Moved the editorial, production, and sales departments to cloud-based services and automation tools, allowing the team to double revenue in just 3 years.