Saul Feliz

Data Science Manager

Dropbox•  October 2018 - September 2019

• Hired and lead a small team of data scientist delivering personalized customer experiences • Created project prioritization and project planning models to inform which projects will be prioritized and action plans for delivery • Managed performance and overall strategy for data science team

Senior Data Analyst

WP Engine•  June 2015 - October 2018

Management and Planning • Recruited, managed and mentored team of data analysts focused on business intelligence, machine learning and predictive analytics • Set quarterly goals by meeting with business leaders across the organization and prioritizing tasks and daily workflow using scrum & agile methodologies Analytics Solutions Delivery • Delivered firm's first enterprise-wide reporting solution • Mined company databases to discover customers in unfit subscription plans, contributing $660K in increased annual revenue • Developed Monte Carlo financial forecasting models improving existing forecasting methods over 300% • Created first automated reports and dashboards for finance department saving 400+ yearly man-hours • Created first reports and dashboards for billing department resulting in the department’s first insights • Wrote algorithm to assist in calculation of profitability by customer for margin calculation and resource planning, leading to $210K in yearly operational savings • Mined databases to uncover first-ever insights in customer base platform behaviors leading to new product development

Sr. Database Marketing Analyst

Barnes & Noble•  June 2013 - May 2015

• Developed behavioral based customer segmentation by querying 20 billion+ row Aster Database in PostgreSQL contributing to 203% increase in email revenue • Calculated ROI on direct response campaigns leading to new customer acquisition strategies • Analyzed push notification and email performance trends through A/B testing and provided recommendations for best practices • Implemented first-ever reporting for NOOK service emails