SONALI BARAL

Product Marketing Intern

HighRadius Technologies•  July 2021 - July 2022

-Honed my excel, PPT and content writing skills during the initial months. This involved understanding key storytelling frameworks like SCIPAB and CFEVR -Focused intensively to develop domain and product knowledge -Prepared content for LinkedIn in the biggest annual A/R & Treasury Conference in the NYC, Radiance 2020- hosted by HighRadius (https://radiance.highradius.com/nyc/) -Worked on account and contact profifiling for ERP, identifified more relevant prospective accounts with respective to HighRadius products and business and collected all the required info like industry, sub-industry, revenue, fifinancial information, subsidiaries, location, region etc. by using tools like LinkedIn, Zoominfo, Lusha, Apollo, owler, Datanyze etc. -Started working for the APAC and GTM(go-to-market) team for the APAC, NA and EMEA market