Niki Gál

Research Executive

NielsenIQ Hungary•  July 2023 - April 2024•  Hungary

Provided well-designed, clear, and impactful reports to clients. Redesigned the visualization and customer segmentation methodology for a major sustainability report. Mapping product development directions and presenting them through clear, direct decision support reports.

Customer Insight Expert

Vodafone Hungary•  January 2021 - June 2023•  Hungary

Delivered insights to support decision-making in a fast-paced, changing environment, working in both agile and traditional teams. Support the mobile and fixed portfolio planning with insightful reports. Regular CX research and dashboard. Performed segmentation, personas, and youth research to better understand consumption patterns.

Research Executive

MKB Bank•  March 2020 - December 2021•  Hungary

Participated in developing the bank’s customer experience strategy, including a new measurement method and KPIs. Managed monthly research projects from survey design to presentation, streamlining the entire process. Monitored and reported on the economic and social impacts of COVID-19. Performed regular research and analyses on the bank's corporate client base.

Research Executive

Kantar Hoffmann•  March 2017 - July 2019•  Hungary

Developed a new brand equity regression model to map customer motivations for a major telecom company. Transformed monthly tracking reports into a user-friendly format, enhancing client engagement. Management of advertising and brand research. Proactively managed client relationships, translating business needs into effective research solutions.

Statistician

KSH Hungarian Central Statistical Office•  January 2016 - December 2016•  Hungary

Prepared analysis on incorrect surveys and reported on the lifestyle of retirees.

Senior Business Intelligence Manager

Magyar Telekom•  May 2002 - June 2007•  Hungary

Involved in the development and implementation of a unified customer experience methodology for the entire company. Planned, managed, and analyzed customer satisfaction research, delivering monthly reports and presentations. Prepared market share research, identifying emerging trends and opportunities.

Market Research Assistant

Nielsen•  May 2000 - May 2002•  Hungary

Television audience measurement: weighting and creating the samples for measurement. Analyze the viewing data.