Deborah Zenobia Menezes

Business Analyst

Denisys Technologies•  June 2016 - April 2018

1. Carried out statistical evaluation of response to marketing campaigns by measuring and analyzing the performance of various A/B tests 2. Performed custom analysis by loading CRM data into MySQL in order to extract complex statistical information 3. Created client-specific Tableau dashboards that highlight sales summaries and other relevant data 4. Presented data insights to technical and non-technical team members using interactive reports using Tableau

SRH University of Applied Sciences

Big Data & Business Analytics, MS•  April 2019 - March 2021

Data Engineering and Management 1. Data Profiling, Data Cleaning & Data Validation using python and Tableau for visaulization(ETL ) 2. Data Visualization(Python - Pandas, NumPy & Matplotlib ) Natural disaster related tweet detection pipeline 1. Built a scalable data ingestion pipeline using Kafka, Mongodb, PySpark and Docker Swarm 2. Conducted EDA and data preprocessing in jupyter notebook along with text classification using NLTK and Scikit-Learn Graph-network based analysis of online communities 1. Designed a crawler for extracting online data and extracted entities and their relations for storing in Neo4j 2. Constructed cypher queries and node classifiers for finding influencers and sub-communities among communities Discrete event prediction using deep learning 1. Built a transformer model (in Pytorch) with a custom output layer & loss function for predicting point process events 2. Prepared training dataset using feature engineering, and set up API(Flask) and UI (React.js) for model inference