Lyrae

Front End Developer

Brandco Direct•  July 2024 - Present•  Mississauga, Ontario

Developed and maintained Brandco's Shopify website store, improving website performance and user experience, resulting in a 40% increase in site views. Launched Postal Code Validation feature at front-end by using HTML, CSS and JavaScript to provide better user experience. Launched back-end Shipment Management page by using HTML, CSS and React.js. Conducted A/B tests and analyzed users' feedback to identify UI/UX problem and make change. Positive feedbacks increased by 25%. Conducted technical SEO by optimizing data structure(Schema Markup), increasing conversion rate of organic search by 30%. Collaborated with the marketing team to create an HTML email template, resulting in a 50% increase in email click-through rates.

E-Commerce Web Designer

Gocery•  March 2023 - October 2023•  Markham, Ontario

Analyzed user feedbacks and assisted UI/UX team to design Low-fidelity and High-fidelity prototype. Utilized HTML, CSS, and JavaScript to modify store web pages. Negative feedbacks reduced by 10%. Conducted SEO for Shopify Store and Products by optimizing Products, Merchant and Review's JSON Data Structure to increase ranking in Google.

Intern, Data Analyst

Greenware Services•  June 2022 - August 2022•  Mississauga, Ontario

Used Python and Pandas to filter incorrect data and typos to increase accuracy of sales data sets. Used Python and R to calculate correlations between clicks and conversion rate. Analyzed sales data to find relationship between item keywords and conversion rate.