Debojyoti Das

Associate Engagement Manager

iQuanti•  April 2021 - Present•  Bangalore

• Crafted dashboards to track and communicate website performance to stakeholders • Leveraged Adobe Analytics to diagnose website traffic & recommend data-driven strategies for traffic growth • Integrated statistical analysis with strategic planning to establish tangible goals for clients • Implemented a proactive week-over-week website traffic monitoring system using Adobe Analytics, significantly reducing response time to website traffic issues from 1 month to 1 week • Utilized email marketing techniques, including nationwide A/B testing, to determine the most effective subject line, resulting in an 11% boost in CTA performance • Leveraged Monte Carlo simulations to achieve unbiased audience segmentation for an A/B test