David Fricks

Analytics & Reporting Consultant

DAVID FRICKS LLC.•  December 2023 - Present•  Palm Beach Gardens, FL

Analyzed and documented data storage, access control, and reporting infrastructure. Presented detailed recommendations to improve all aspects of data storage & reporting.

Sr. Director, Business Intelligence (BI)

LEAF GROUP LTD. (LFGR)•  May 2019 - December 2023•  Santa Monica, CA

Shaped and oversaw business intelligence strategies and procedures across the organization from collection through ETL and analysis. Lead an insights focused team of Data Engineers, Tableau Developers & Data Analysts. Partnered with C-suite & department heads to define meaningful KPIs across Operations, Product, Marketing and Finance. Modernized aggregation of data across independent business units to a central data warehouse. Transitioned data pipeline from private cloud to a fully SAS architecture. Planned, deployed, & administered Tableau Server with hundreds of workbooks. Visualized data using Tableau & Looker Studio to make reporting more insightful. Negotiated new and existing contracts to stay within BI department budget. Implemented custom Javascript tags in Google Tag Manager (GTM) for Google Analytics (GA4) on ~50 ecommerce and media websites. Planned and deployed OneTrust to achieve and maintain GDPR & CCPA compliance.

Director, SEO & Inbound Marketing

LEAF GROUP LTD. (LFGR)•  February 2015 - October 2015•  Santa Monica, CA

Led a team of SEO & Inbound Marketing Managers. Responsible for defining and overseeing SEO strategies and procedures across the org. In depth traffic and crawl analysis using desktop crawlers and server logs.

Sr. Search Marketing Manager

ELECTRONIC ARTS (EA)•  August 2011 - February 2013•  Playa Vista, CA

Increased EA.com organic search traffic from 9M sessions in 2009 to 22M in 2011. Responsible for all aspects of Omniture and Google Analytics new site implementation. In depth segmentation and funnel analysis using Omniture and Google Analytics. Established SEO best practices and requirements for all EA web properties. Implemented the first ever A/B testing on EA.com that led to MVT adoption.