Adedamola Adeagbo

Business Intelligence Analyst

49thStreet Media Agency•  April 2022 - Present•  Lagos, Nigeria

1. Led primary and secondary research on digital marketing, ads marketing, and brand promotions resulting in a 20% increase in marketing ROI. 2. Utilized Power BI and SQL for data extraction, ETL processes, and data modeling to provide strategic insights for stakeholder decision-making. 3. Optimized strategies through data-driven adjustments with social media analytics tools, boosting effectiveness by 25%. 4. Promoted cross-departmental collaboration between marketing and content creation teams to enhance impact and drive brand success. 5. Prepared concise reports and presentations for business meetings, increasing opportunities by 15% and boosting strategy effectiveness by 25%. 6. Contributed to the development of a report generation system using GA4 Analytics & SQL, improving brand structure and operations. 7. Monitored social media metrics with Mailchimp & Google Analytics to refine the social media strategy based on mentions, trends, and impressions.

Data Analyst & Tableau Developer

Insurance Supermaket International•  March 2023 - February 2024•  Canada, Remote

1. Utilized customer demographics and insurance plans to shape campaign strategy, leading to a 20% increase in lead generation. 2. Improved Sales team's forecasting accuracy by 6% using advanced analytical methods. 3. Implemented SQL-based data quality checks, boosting data accuracy by 10% and reducing reporting errors. 4. Created and managed Tableau dashboards for displaying key business metrics, enhancing decision-making efficiency by 30%. 5. Collaborated with marketing and sales teams to translate business objectives into specific data needs for targeted ad campaigns. 6. Conducted training sessions on Tableau usage, enhancing team productivity and data visualization skills.

Marketing Analyst

Draft.co•  January 2022 - February 2023•  Canada, Remote

1. Increased social media content by 15%, boosting brand visibility. 2. Utilized competitor analysis to identify and leverage 15% more opportunities, enhancing market position. 3. Improved strategy effectiveness by 25% with data-driven adjustments using Twitter and Instagram analytics tools, leading to increased brand performance. 4. Achieved a 200% rise in brand awareness within one year. 5. Created dashboards and reports to communicate research findings clearly to clients and internal stakeholders.