Channabasava Wadgave

Data Scientist

Definitive Healthcare•  July 2022 - Present•  Bengaluru

Delivering projects in the areas of Multi-Channel Marketing, Sales Force Effectiveness and Marketing Prescriber Mix Modelling. • Carrying out exploratory data analysis, data extraction and transformation as pre-requisite to any leading statistical work. • Providing insights on the impact of various promotional activities by calculating ROI. • Measuring effectiveness of various marketing and promotional strategies using market mixed modelling techniques. • Identifying how customer segments react to marketing campaigns which helps the clients in targeting the desired customers. • Manage / help managing projects, which includes planning and execution, along with communication and resolution of • issues associated with day-to-day interactions with the clients' business unit/onsite client contact. • Assisting project manager in creating insightful reports and deliverables that provide strategic recommendations to clients and other stakeholders based on model artefacts. • Exploring and developing innovative methodologies which enhance efficacy of existing solutions to business problems