Berkay Vuran

Product Manager

Emlakjet•  October 2022 - Present

- Led R&D application documentation, analysis, development, referee interviews, and bureaucratic negotiations - Spearheaded studies on ML, NLP, and generative AI implementations in the proptech domain - Administered solutions for the automation of the lead management & transfer processes - Arranged structured training explaining emlakjet.com's product mindset to all fresh colleagues in the onboarding - Chaired solutions to prevent proptech abuse and fraud activities for B2B & B2C users - Coordinated product development process for Jettaşın (by Octovan) that digitizes the moving process from end to end - Involved with all phases of software development life cycle (SDLC) from 0 to 100 - On emlakjet.com in 2022, increased number of { B2C users from ~35M to ~45M (38%), B2B users from ~20K to ~30K (53%), page views from ~110M to 180M (62%), listings from ~1.1M to ~1.9M (67%). } - For B2B users, increased sum of { commission from ~1.5B ₺ to ~3.5B ₺ (237%), commission/realtor from ~12K ₺ to ~27K ₺ (128%), phone call from ~4M to 6M (54%), message from ~1.7M to ~3.4M (97%). } - For our solutions, reached the total users of { Jetsat (iBuying) is 14K, Arsa Sihirbazı (an AI/ML-powered module for instant land valuation) is 26K, Jetfırsatlar (opportunity real estate that is most suitable for investment) is 70K. } Emlakjet is part of iLab Ventures. Other iLab companies include: - Kariyer.net - Turkey’s prominent recruitment marketplace and solutions site - Arabam.com - Turkey's no1 vertical car marketplace - Sigortam.net - Turkey’s leading online and call center-based insurance sales platform - Hangikredi.com - Turkey’s service comparison site for credit - Cimri.com - Turkey’s prominent price and product comparison site - Neredekal.com - Turkey’s leading travel guide site - SteelOrbis.com and ChemOrbis.com - Global B2B marketplaces for steel and polymer industries

Product Owner

Navlungo•  January 2022 - October 2022

- Led technical & non-technical analysis (with Asana & Coda) - Created business intelligence reports (with AWS QuickSight & PostgreSQL) - Collected user requirements (with Asana) - UX researched & designed (with Figma) - Conversion & funnel optimization (with Google Analytics & Hotjar) for zero churns and 100% retention - Customer acquisition, retention & gamification activities (online & offline) with technology, marketing, product, operations, and sales teams - Navlungo reached more than 70,000 customers, 1,000,000 transactions, 3 service area continents, and 230 countries - Increased overall sales volume by more than 150% - Analyzed business & technical logics of 'navlungo.com' which aims to digitize logistics end-to-end - Directed development process of a fully-featured new product for ship & shop from Turkey to worldwide 'deliver.ist' in 3 months from ideation to production - Designed and implemented the KPI reporting platform on AWS QuickSight in order to become a data-oriented company. All data from sales, operations, marketing, and product is aggregated and made transparent to the entire business - Managed user requirements about main and side products that are express, freight, fulfillment, finance, and marketing on Asana, Figma, Coda, and Instagantt - Improved the growth & reducing churn strategies and manage relationships about the usability of the pathway between marketing & technology & design & product teams - Conducted user experience studies and lead user interface changes

Product Owner

Turkish Ministry of Health•  February 2019 - November 2021

- Led technical & non-technical analysis (with JIRA & TFS & Confluence) - Created business intelligence reports (with Microsoft Power BI & Turboard SINA & MSSQL Server & PostgreSQL & PL/SQL) - Collected user requirements (online/offline) - UX researched & designed (with Balsamiq & Figma) with bureaucrats, communication center managers, technical leads, and healthcare professionals - Led the technical call center architecture & UML diagrams of the ALO184 SABİM which aims to strengthen communication between patients and healthcare professionals and it has approximately 6,000,000 users per year - Crafted all of the user cases and scenarios of the Meeting Point Web Application which aims to strengthen relationships between healthcare professionals and high-level managers and it has approximately 100,000 users per year - Organized business & technical logics of the Health Survey Web Application which aims to collect data from patients and healthcare professionals and it has approximately 40,000 users per year - Created user requirements about health communication of Turkcell BiP Ministry of Health COVID-19 Information & 24/7 Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 20,000 users per year - Designed all of the user cases & UML diagrams about health communication of the Turkish Ministry of Health WhatsApp Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 10,000 users per year

Business Development Specialist

OZEM Academy•  July 2017 - February 2019

- Conducted growth strategies that x2 the number of employees and x3 the profitability - Educated more than 50 institutions such as MEV College and National Education Directorate - Created an internal communication structure - Researched human-machine interface methods - Designed experimental psychology pathways for the academy with healthcare professionals

Project Assistant

Hacettepe University Scientific Research Unit•  October 2015 - June 2017

- Worked as an assistant on these academic projects & product developments: - Game Type Computer Aided Cognitive Exercise Program (OBEP) Development Study for Alzheimer Type Dementia and Mild Cognitive Impairment (with Ankara University Faculty of Medicine) - Investigation of Artwork Analysis Process in Individuals Related to Art at Different Levels by Eye Tracking Technique (with Hacettepe University Faculty of Fine Arts) - Different Sources, Different Trajectories: A Three-Year Longitudinal Study of Academic Achievement as a Function of Adolescent's Class and Family Characteristics (with Bilkent University Faculty of Education)

Radio Programmer

87.7 Radio Hacetepe•  December 2013 - January 2015

- Wrote the scrips of the programs in 87.7 Radyo Hacettepe - Conducted studies to improve sound recording systems and sound waves - Organized some events in cooperation with various institutions such as RedBull, CCI

Middle East Technical University, Ankara

English Prep. School, BS•  September 2017 - June 2018

Level: B2