Berkay Vuran

Senior Product Analyst

SESTEK•  September 2024 - Present•  Ankara, Türkiye

SESTEK is a technology company helping organizations with Conversational Solutions to be data-driven, increase efficiency and deliver better experiences for their customers. SESTEK's AI-powered solutions are developed on text-to-speech, speech recognition, natural language processing and voice biometrics technologies. With its 150 employees and 2 R&D centers, today SESTEK serves more than 200 enterprise customers in 16 different countries. ⇢ Acted as a primary point of contact between the development team and Product Owners, facilitating smooth communication and ensuring product-related decisions were well-informed and strategically sound. ⇢ Designed intuitive interfaces and workflows for new modules, delivering high-impact solutions by drawing efficient mockups and workflow diagrams to clarify requirements and acceptance criteria. ⇢ Played a pivotal role in monitoring customer satisfaction, gathering actionable feedback, and addressing escalated customer issues to ensure continuous improvement and enhanced user experiences. ⇢ Directed product documentation processes, ensuring all critical details were accurately captured and communicated to relevant stakeholders, contributing to an organized and transparent development environment. ⇢ Led the standardization of design choices across the product portfolio, establishing a cohesive design language and becoming a design Subject Matter Expert for other teams. ⇢ Delivered strategic presentations to C-level executives and represented SESTEK at industry events, enhancing product visibility and demonstrating thought leadership. ⇢ Collaborated closely with Product Owners to develop a sustainable and strategically aligned product roadmap, optimizing the efficiency of cross-functional teams working on assigned products. ⇢ Provided in-depth product training to internal teams and assisted with high-severity requests, ensuring timely and effective resolutions for critical issues.

Senior Product Manager & Scrum Master

Emlakjet•  October 2022 - September 2024

Emlakjet is a leading proptech platform in Türkiye, connecting buyers, sellers, and renters through comprehensive property listings, including apartments, houses, commercial spaces, and land. ⇢ Catalyzed the organization’s Agile transformation, effectively serving as a Scrum Master and fostering a culture of continuous improvement and collaboration. ⇢ Led product development with a focus on data-driven decision-making, ensuring that product enhancements were aligned with user needs and market trends. ⇢ Contributed to the optimization of conversion rates (CRO), app store presence (ASO), and search engine visibility (SEO) by strategically refining product features and content. ⇢ Directed R&D initiatives, overseeing critical documentation, analysis, and development processes, and successfully managing stakeholder communications, including referee interviews and bureaucratic negotiations. ⇢ Spearheaded the exploration and implementation of advanced technologies like machine learning (ML), natural language processing (NLP), and generative AI within the proptech domain, positioning Emlakjet at the forefront of innovation. ⇢ Streamlined the automation of lead management and transfer processes, improving operational efficiency and reducing manual workload. ⇢ Developed and delivered structured onboarding programs that effectively communicated Emlakjet’s product vision and strategy to new team members, facilitating their integration into the company. ⇢ Chaired initiatives to combat abuse and fraud on the platform, implementing solutions that enhanced security for both B2B and B2C users. ⇢ Coordinated the product development process for Jettaşın (by Octovan), which digitizes the moving process from end to end, delivering a seamless experience for users. ⇢ Managed all phases of the software development life cycle (SDLC), from initial concept through to final deployment, ensuring timely delivery of high-quality products.

Product Owner

Navlungo•  January 2022 - October 2022

- Led technical & non-technical analysis (with Asana & Coda) - Created business intelligence reports (with AWS QuickSight & PostgreSQL) - Collected user requirements (with Asana) - UX researched & designed (with Figma) - Conversion & funnel optimization (with Google Analytics & Hotjar) for zero churns and 100% retention - Customer acquisition, retention & gamification activities (online & offline) with technology, marketing, product, operations, and sales teams - Navlungo reached more than 70,000 customers, 1,000,000 transactions, 3 service area continents, and 230 countries - Increased overall sales volume by more than 150% - Analyzed business & technical logics of 'navlungo.com' which aims to digitize logistics end-to-end - Directed development process of a fully-featured new product for ship & shop from Turkey to worldwide 'deliver.ist' in 3 months from ideation to production - Designed and implemented the KPI reporting platform on AWS QuickSight in order to become a data-oriented company. All data from sales, operations, marketing, and product is aggregated and made transparent to the entire business - Managed user requirements about main and side products that are express, freight, fulfillment, finance, and marketing on Asana, Figma, Coda, and Instagantt - Improved the growth & reducing churn strategies and manage relationships about the usability of the pathway between marketing & technology & design & product teams - Conducted user experience studies and lead user interface changes

Product Owner

Turkish Ministry of Health•  February 2019 - November 2021

- Led technical & non-technical analysis (with JIRA & TFS & Confluence) - Created business intelligence reports (with Microsoft Power BI & Turboard SINA & MSSQL Server & PostgreSQL & PL/SQL) - Collected user requirements (online/offline) - UX researched & designed (with Balsamiq & Figma) with bureaucrats, communication center managers, technical leads, and healthcare professionals - Led the technical call center architecture & UML diagrams of the ALO184 SABİM which aims to strengthen communication between patients and healthcare professionals and it has approximately 6,000,000 users per year - Crafted all of the user cases and scenarios of the Meeting Point Web Application which aims to strengthen relationships between healthcare professionals and high-level managers and it has approximately 100,000 users per year - Organized business & technical logics of the Health Survey Web Application which aims to collect data from patients and healthcare professionals and it has approximately 40,000 users per year - Created user requirements about health communication of Turkcell BiP Ministry of Health COVID-19 Information & 24/7 Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 20,000 users per year - Designed all of the user cases & UML diagrams about health communication of the Turkish Ministry of Health WhatsApp Hotline which aims to strengthen communication between patients and healthcare professionals and it was (currently deactivate) approximately 10,000 users per year

Business Development Specialist

OZEM Academy•  July 2017 - February 2019

- Conducted growth strategies that x2 the number of employees and x3 the profitability - Educated more than 50 institutions such as MEV College and National Education Directorate - Created an internal communication structure - Researched human-machine interface methods - Designed experimental psychology pathways for the academy with healthcare professionals

Project Assistant

Hacettepe University Scientific Research Unit•  October 2015 - June 2017

- Worked as an assistant on these academic projects & product developments: - Game Type Computer Aided Cognitive Exercise Program (OBEP) Development Study for Alzheimer Type Dementia and Mild Cognitive Impairment (with Ankara University Faculty of Medicine) - Investigation of Artwork Analysis Process in Individuals Related to Art at Different Levels by Eye Tracking Technique (with Hacettepe University Faculty of Fine Arts) - Different Sources, Different Trajectories: A Three-Year Longitudinal Study of Academic Achievement as a Function of Adolescent's Class and Family Characteristics (with Bilkent University Faculty of Education)

Radio Programmer

87.7 Radio Hacetepe•  December 2013 - January 2015

- Wrote the scrips of the programs in 87.7 Radyo Hacettepe - Conducted studies to improve sound recording systems and sound waves - Organized some events in cooperation with various institutions such as RedBull, CCI

Middle East Technical University, Ankara

English Prep. School, BS•  September 2017 - June 2018

Level: B2