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Marketing Automation Specialist
IDG Inc.•  May 2022 - Present
1. You will be one of the owners of our marketing automation platform and work closely with various teams throughout the university on translating business needs into strategies, creations, and optimization of user’s journeys. 2. Manage email campaigns from beginning to end, monitor results and provide recommendations and/or take actions to improve. 3. Identify opportunities for testing and recommendations for program improvements. 4. Optimize demand generation campaigns by partnering with marketing stakeholders, driving A/B testing, and leveraging ancillary Martech integrations. 5. Work with closely with cross-functional marketing teams to ensure flawless execution of marketing campaigns. 6. Be an advocate for marketing automation best practices and concepts with internal stakeholders. 7. Lead, operate, implement, and maintain Marketing systems, including marketing automation tools. 8. Analyze data (e.g., email stats) to drive business insights and highlight areas for improvement. 9. Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. 10. Campaign performance analysis and reporting.
Marketing Executive
Cloudnine Hospitals•  December 2020 - May 2021
B2B Marketing · Social Media · Content Management · Editing · Online Advertising · Content Management Systems (CMS) · Adobe Creative Suite · Search Engine Marketing (SEM) · Marketing Strategy · Market Segmentation · Business-to-Business (B2B) · Marketing Analytics · Campaign Management · Marketing Operations · Google Analytics · Microsoft PowerPoint · Management
Business Analyst
Nutanix•  May 2019 - November 2020
• Used relationship management techniques to develop selling opportunities within 200+ partner organizations; penetrated new divisions and organizations within assigned partner account; developed new selling relationships within assigned partner account; developed new direct selling opportunities • Schedule and attend sales call appointments with a prospect in partner organization. Nutanix Channel Partner Representatives may also participate in the sales call to help qualify the opportunity. • Utilized a consultative approach, discussed business issues with prospect and develop a formal quote, a written sales proposal or a formal sales presentation addressing their business needs. • Developed account plan to sell to customers based on their business needs & Respond to RFP's and follow up with prospects. • Build and strengthen the business relationship with current accounts and new prospects. • Recommend marketing strategies & led a team of sales executives in a sales campaign that resulted in increased sales of $50k and the company exceeding its annual sales targets by 25% • Provided status information to your Manager including forecast/pipeline information. • Identified Nutanix customer references that can be utilized when reference selling & provided product feedback back to engineering to improve Nutanix complete block solutions.
Education
K.J Somaiya Institute of Management Studies and Research, Mumbai
Business Administration, MBA•  August 2020 - May 2022
First Class having 78%
University of Engineering and Management
Mechanical Engineering, B.Tech•  August 2014 - May 2018
First Class having 70%
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