Badges
Certifications
Work Experience
Senior Copywriter
The Avenues• June 2019 - Present
Assisting the marketing team in developing content for advertising campaigns. Identifying customers' needs and recommending new content to address gaps in the company's current content. Create easy-to-understand content that engages users and gives them an engaging experience when browsing through media channels. Keep track of the existing content strategy performance.
Key Account Manager
The Avenues• October 2020 - Present
Work with clients to create a social media strategy that collaborates with marketing, PR, and advertising campaigns, and research top influencers, competitors, and trends in clients’ industries. Create engaging and professional visuals that reflect client and their brand (Customise social media pages (ex. Facebook, Twitter, Google, YouTube), and Stay current with social media trends and tools. Work with teams to create a solid branding message that’s reflected across Atomic marketing materials, and social media content and shared by employees. Clientele industries include: B2B, Medical, Retail, Hospitality, Industrial, Sports, Legal
Freelance Senior Copywriter
Octobuss Design Warehouse• December 2021 - Present
Write clear, attractive copy with a distinct voice. Interpret copywriting briefs to understand project requirements Collaborate with designers, PR and other professionals on large- and small-scale marketing projects. Conduct high-quality research and interviews Edit and proofread copy as needed & Use SEO principles to maximize copy’s reach.
Education
Saraswathi Narayanan College
English Literature, MA• June 2017 - April 2019
Saraswathi Narayanan College
English Literature, BA• April 2014 - April 2017