Ayaan Loona

Decision Analytics Associate

ZS Associates•  January 2019 - Present

It is a professional services firm focusing on the consulting, software, and technology needs of clients mainly in the healthcare and technology sectors. I have worked on the following projects:- 1) Developed a fairly accurate revenue forecast model for a client's billion-dollar product in the breast cancer market using patient-based forecasting 2) Provided support to the client in running different market scenarios in various geographical areas for oncology products 3) Worked on a global demand estimation project to help a Fortune 100 client determine expected usage of its upcoming product in the oncology space in key markets, across multiple products indications and competitive scenarios 4) Built a real-time global consolidator to unite results from various financial forecast submissions and run different marketing scenarios on top of it 5) Optimized the marketing spend of various tactics due to the ongoing COVID pandemic and helped a client save ~$8M worth of marketing spend 6) Developed a recommendation engine for personalized targeting of customers to increase engagement. As a direct result, the client's revenue increased by ~2.5%, adding $30M to the top-line

Domain Content Associate

Mettl•  June 2018 - January 2019

Mettl, a subsidiary of Mercer is India's largest Talent Measurement company that provides skill-based assessments for corporate clients for hiring, succession planning, training, and development. KRA:- 1) Creation of test blueprints/frameworks and designing competency-based assessments. 2) Working closely with hiring managers for an understanding of requirements and required candidate skills and then designing assessments for best fit. 3) Closely working with a team of Subject Matter Experts, Instructional Designers, and Language Reviewers to ensure timely and good quality content creation. 4) Responsible for end to end planning and execution of domain-based assessments for various high potential projects.