Axel Mayze

Marketing Automation Manager /CMO

Worttise•  June 2024 - Present•  On Site

Managed cross-channel email campaigns via HubSpot, optimizing templates, content, and audience segmentation to boost engagement and conversions. Led social media strategy across Instagram, LinkedIn, and X, improving engagement and brand visibility. Monitored and optimized SEO performance, using tools like Google Analytics and Ahrefs to increase organic traffic. Directed SDR team in lead generation, pipeline management, and HubSpot funnel optimization, improving lead qualification and conversion rates. Automated workflows and sales processes in HubSpot, enhancing user journeys and lifecycle management for greater efficiency. Collaborated with cross-functional teams, aligning marketing with sales and tech initiatives to drive productivity and revenue growth. Analyzed marketing data to refine strategies, implement lead scoring, and optimize email and social media performance.

Digital Marketing Automation

Freedom Property LLC•  July 2022 - October 2023•  Remote US

Develop and implement comprehensive marketing automation strategies using HubSpot to drive customer engagement, lead generation, and conversions across digital channels. Create and optimize Google Ads campaigns to generate high-quality leads and maximize ROI, ensuring a strong presence in search and display networks. Lead social media lead generation efforts through targeted campaigns on platforms like Instagram, LinkedIn, and X, effectively increasing audience engagement and follower growth. Collaborate with the business team to develop targeted campaigns and content strategies that resonate with the target audience. Monitor and analyze the performance of marketing automation campaigns, track key metrics, and provide actionable insights to continuously optimize effectiveness and ROI.

HubSpot Solutions Consultant

Maped CX LLC•  February 2021 - August 2022•  Remote US

Managed and optimized the HubSpot platform to align with business objectives, configuring user accounts, workflows, pipelines, and custom fields to streamline processes and improve overall efficiency. Ensured data integrity by implementing best practices for data management and governance, enhancing the accuracy and reliability of data across the organization. Developed and maintained reports and dashboards within HubSpot to track KPIs across marketing, sales, and customer service, providing actionable insights to inform strategic decisions and optimize processes. Collaborated with leadership to design and implement strategies that fully leverage HubSpot’s capabilities, driving innovation and aligning platform usage with long-term business goals.